On September 26th, Matchmaking Conference for Liaoning Brand Commodities Purchase, organized by Department of Commerce of Liaoning Province and Bureau of Foreign Trade Development Affairs of Ministry of Commerce was held in Shenyang New World Expo Center. As one of the important activities in the trade section of Liaoning International Fair of Investment and Trade (LIFIT) and with the aim of expanding domestic and international markets, this conference was organized according to Secretary General Xi Jinping's key guiding spirit of "generally establishing of a "dual circulation" development pattern in which domestic economic cycle plays a leading role while international economic cycle remains its extension and supplement". Song Yanlin, Director-general of Department of Commerce of Liaoning Province, leadership from relevant departments of Qinghai Province and Tianjin Municipality, responsible persons of relevant provincial-level bureaus and departments of Liaoning, those of commercial administration departments of 14 cities of Liaoning and Shenyang-Fushun Demonstration Zone, as well as representatives from over 300 enterprises and media groups attended the conference.
Matchmaking Conference for Liaoning Brand Commodities Purchase has been held for two years on end. With LIFIT as its communication platform, this conference has become a large-scale economic trade activity for promoting and exporting good-quality brands in Liaoning. The conference of this year attracted over 100 purchasers from all over China. The good-quality brand commodities from Tianjin, Qinghai, Tacheng of Xinjiang and Nakchu of Tibet, etc., have taken the opportunity of attending the highly-efficient conference to conduct commodity publicity to achieve mutual benefit and realize win-win situation.
In recent years, Liaoning has been considering brand cultivation as the key strategy for promoting economic development and foreign trade. By means of optimizing the business operation environment, promoting the transformation and upgrade of time-honored brands, in-depth developing raw-material brands, and cultivating new brands, administrative organs of the province have positively accelerated the process of scientific innovation for the sustainable development of brands, and many brands of Liaoning, with distinctive local features, have become well-known across China and the world. During this conference, Department of Commerce of Liaoning Province selected 100 commodities of China Time-honored Brands, Liaoning Time-honored Brands, pollution-free agricultural products, green food, organic food, food with Chinese geographical indication, famous-trademark products, and Liaoning Well-known Brands, etc. to be exhibited along the "avenue of brand enterprises" to all guests attending the conference.
During the 2021 LIFIT, Department of Commerce of Liaoning Province organized a series of online and offline matchmaking activities and achieved remarkable results: Purchasing contracts of brand commodities with 1.08 billion RMB yuan have been signed, covering categories of jewelry, artifacts, liquor and wine, and agricultural products, etc.
To consolidate the achievements of the conference, Department of Commerce of Liaoning Province offered pre-matchmaking services to both cooperative parties, allowing them to learn about the precise purchasing needs and relevant product information in advance, guaranteeing the high efficiency during the on-the-spot business negotiation. In the stage of pre-matchmaking, all main purchasers said that the brand commodities of Liaoning, with large numbers of categories and premium quality, had been deeply impressed them. Shenzhen Meituan Technology Co. sent a 10-member purchasing delegation to come to the conference to conduct precise matchmaking according to different commodity categories, Gome Group and its subsidiaries also attended the conference. China CO-OP Group, CR Vanguard, Happy Life Supermarket, Carrefour, Xinlongjia, Dili Fresh, and over 100 other well-known purchasers across China have conducted face-to-face matchmaking and negotiation with the attending suppliers during the conference. Both parties have negotiated and communicated fully and freely: They have had a better knowledge of the commodities in Liaoning, laying the foundation for further commercial trade cooperation in the future.
This purchase matchmaking conference has offered a precise, effective and feasible commercial negotiation platform for brand commodities in Liaoning Province to expand markets. Depending on the good opportunity of LIFIT, relevant enterprises have publicized Liaoning brands on a larger scale to accelerate their pace of expanding domestic and international markets. Brands in Liaoning will take this chance to become the new drive of leading the economic and social development of the area, giving support to the economic and social development of the province.